Following consultation on bus fares in Bath, First Group is taking a little time to decide which reductions in fares to implement. 90% of respondents to the survey said that they thought fares were too expensive.
We are confident that there will be some reductions in fares, but we recognise that if the reductions are to be sustained in the longer term more people must be attracted on to buses. Cost of fares is not the only factor that will attract people on to buses. Probably next in line is punctuality – if the bus is not on time you may miss a connecting train – so you may not be willing to risk this, so you take the car to be sure.
It is in this area that the Council can act. In a city that suffers from too much traffic it is up to the Council to take steps to give buses priority over private motor cars. This will benefit bus passengers , but more importantly might encourage more people on to the buses and make it easier for essential private cars to get around.
Comfort, cleanliness and extras such as WI FI will also encourage people to use buses.